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Marketing

Marketing

To comprehend markets and potential customer bases, marketers engage in analyzing the unique requirements of various market segments and spearheading organizational efforts in the creation of products and services tailored to these target customers. Beyond the realm of product development, marketers also bear the responsibility of cultivating strong customer relationships and crafting efficient distribution channels to ensure convenient access to products and services. Additionally, they are entrusted with the task of devising effective pricing strategies to capture the value generated by companies. It is not uncommon for marketing professionals to specialize in specific areas within the marketing field, such as branding, market research, pricing strategies, or customer relationship management. Given the profound impact of product development, channel design, and communication efforts, marketing professionals wield a pivotal role in enhancing the sustainability of business operations.

Explore your career options in Marketing with What Can I Do With This Major?

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Get a Job in Marketing

Taught by Brian Honigman
Learn what it takes to get a job in marketing. Career coach and marketing consultant Brian Honigman has sat on…

Email and Newsletter Marketing Foundations

Taught by Megan Adams
Many digital marketers consider email marketing to be an essential component of their company’s marketing mix. To get your desired…

Marketing Tips

Taught by Brad Batesole
The marketing world moves fast. Stay up to date with the latest tools and techniques in this series from expert…

Marketing to Diverse Audiences

Taught by Jonathan Jackson
Good inclusive marketing reaches an audience where they are. And it’s crafted by people who take the time to understand…

Content Marketing Foundations

Taught by Brian Honigman
A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship…

SEO Foundations

Taught by David Booth
Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet…

Digital Marketing Foundations

Taught by Brad Batesole
Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers…

Social Media Marketing: Strategy and Optimization

Taught by Martin Waxman
View Martin’s LinkedIn Newsletter Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on…

Social Media Marketing Foundations

Taught by Brian Honigman
Social media marketing is a worthwhile investment and a useful business tool, but how can you make it work for…

Marketing Foundations

Taught by Marta Dapena-Baron
Ever wondered what it takes to think like a marketer? You need to think analytically across multiple disciplines and tell…

Marketing Foundations: Analytics

Taught by Matt Bailey
Do you want to learn how analytics can improve your marketing game? Marketing expert Matt Bailey explains what analytics is,…

Data Analytics for Students

Taught by Madecraft
Analytics is such a broad topic that it’s hard to know where to get started. In this course designed for…

Marketing Tools: Automation

Taught by Brad Batesole
Marketing Automation is a must-have for organizations looking to get the most out of their marketing budget. This course explains…

Google Universal Analytics Essential Training

Taught by Corey Koberg
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report…

Vault Guides

Vault Guide to Advertising Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Public Relations Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Sales Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Social Media Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Marketing Jobs, Second Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Market Research Jobs, Second Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

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Contact & Location

Phone
(970) 491-1540
Address

Career Management Center
Rockwell West, Room 210
Fort Collins, CO 80523

Career Service Hours

Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM

Drop-in career counseling hours
Monday - Thursday, 10am - 2pm
Rockwell West, Room 210