Marketing

To comprehend markets and potential customer bases, marketers engage in analyzing the unique requirements of various market segments and spearheading organizational efforts in the creation of products and services tailored to these target customers. Beyond the realm of product development, marketers also bear the responsibility of cultivating strong customer relationships and crafting efficient distribution channels to ensure convenient access to products and services. Additionally, they are entrusted with the task of devising effective pricing strategies to capture the value generated by companies. It is not uncommon for marketing professionals to specialize in specific areas within the marketing field, such as branding, market research, pricing strategies, or customer relationship management. Given the profound impact of product development, channel design, and communication efforts, marketing professionals wield a pivotal role in enhancing the sustainability of business operations.

Explore your career options in Marketing with What Can I Do With This Major?

My College-to-Career Journey: How Maximus Found Success

Ever wondered what a true college-to-career journey looks like? Maximus, a Student Career Navigator in the CMC, shares the steps, surprises, and turning points that shaped his path.

By Maximus Gonzales
Maximus Gonzales Student Career Navigator
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What’s Your Personal Brand?

Employers form impressions fast. What story do you want your LinkedIn profile and resume to tell about you?

By Abby Mankins
Abby Mankins Career Counselor
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Customize Your Weekly Career Alerts!

Customize your weekly career emails—get events, jobs, internships, and resources tailored to your interests, delivered every Sunday evening.

By Career Management Center
Career Management Center
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Career Resources

LinkedIn Learning Courses

These courses are provided through LinkedIn Learning. Campuswide access to LinkedIn Learning is provided by the Colorado State University Office of the Provost for all CSU faculty, staff and students. Here is more information on LinkedIn Learning access.

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Contact & Location

Phone
(970) 491-1540
Address

Career Management Center
Rockwell West, Room 210
Fort Collins, CO 80523

Career Service Hours

Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM

Spring Semester Drop-In Career Counseling:
Monday - Thursday, 10:00 AM - 2:00 PM