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Marketing

To comprehend markets and potential customer bases, marketers engage in analyzing the unique requirements of various market segments and spearheading organizational efforts in the creation of products and services tailored to these target customers. Beyond the realm of product development, marketers also bear the responsibility of cultivating strong customer relationships and crafting efficient distribution channels to ensure convenient access to products and services. Additionally, they are entrusted with the task of devising effective pricing strategies to capture the value generated by companies. It is not uncommon for marketing professionals to specialize in specific areas within the marketing field, such as branding, market research, pricing strategies, or customer relationship management. Given the profound impact of product development, channel design, and communication efforts, marketing professionals wield a pivotal role in enhancing the sustainability of business operations.

Explore your career options in Marketing with What Can I Do With This Major?

Where Marketing Rams Land
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Exciting Opportunities at Goldman Sachs for CSU Students!

Goldman Sachs has incredible opportunities open for recent graduates and upcoming opportunities for current students—and they’re especially excited to connect with talent from Colorado State.

Goldman Sachs is currently hiring for full-time roles across several divisions, with start dates in …

By Annika Spencer
Annika Spencer Career Engagement Specialist
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🐏Build Marketing Connections with Rams Connect!

🚀 There are marketing mentors on Rams Connect ready to connect with YOU! Check out some featured mentors below and request help or mentorship to gain valuable insights and guidance for your career.

By Career Management Center
Career Management Center
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What Does a Marketing Manager Do? Key Job Duties, Salary, Skills Needed, and More

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions and years of professional experience may differ, marketing managers serve as the …

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LinkedIn Learning

These courses are provided through LinkedIn Learning. Campuswide access to LinkedIn Learning is provided by the Colorado State University Office of the Provost for all CSU faculty, staff and students. Here is more information on LinkedIn Learning access.

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CSU faculty, staff and students have free access to this robust online learning resource.

Get a Job in Marketing

Taught by Brian Honigman
Learn what it takes to get a job in marketing. Career coach and marketing consultant Brian Honigman has sat on…

Rock Your LinkedIn Profile (2019)

Taught by Lauren Jolda
Explore how to create a LinkedIn profile that brings your personal career story to life, whether you’re just starting out,…

Email and Newsletter Marketing Foundations

Taught by Megan Adams
Many digital marketers consider email marketing to be an essential component of their company’s marketing mix. To get your desired…

Delivering an Authentic Elevator Pitch

Taught by Tatiana Kolovou
Find out how to craft an authentic personal pitch while projecting competence and warmth—two key factors in making a great…

Content Marketing Foundations

Taught by Brian Honigman
A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship…

Marketing Tools: Automation

Taught by Brad Batesole
Marketing Automation is a must-have for organizations looking to get the most out of their marketing budget. This course explains…

Data Analytics for Students

Taught by Madecraft
Analytics is such a broad topic that it’s hard to know where to get started. In this course designed for…

SEO Foundations

Taught by David Booth
Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet…

Digital Marketing Foundations

Taught by Brad Batesole
Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers…

Social Media Marketing: Strategy and Optimization

Taught by Martin Waxman
View Martin’s LinkedIn Newsletter Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on…

Accelerating Your Career with Personal Branding

Taught by Shadé Zahrai
When it comes to accelerating your career, you can’t ignore the importance of your personal brand. Your brand is your…

Marketing Foundations

Taught by Marta Dapena-Baron
Ever wondered what it takes to think like a marketer? You need to think analytically across multiple disciplines and tell…

Social Media Marketing Foundations

Taught by Brian Honigman
Social media marketing is a worthwhile investment and a useful business tool, but how can you make it work for…
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Contact & Location

Phone
(970) 491-1540
Email
cob-cmc@business.colostate.edu
Address

Career Management Center
Rockwell West, Room 210
Fort Collins, CO 80523

Career Service Hours

Day of the week
 Department Hours Summer Hours (May 19-Aug 22)
Monday 8:00 AM - 5:00 PM 8:30 AM - 4:30 PM
Tuesday 8:00 AM - 5:00 PM 8:30 AM - 4:30 PM
Wednesday 8:00 AM - 5:00 PM 8:30 AM - 4:30 PM
Thursday 8:00 AM - 5:00 PM 8:30 AM - 4:30 PM
Friday 8:00 AM - 5:00 PM 8:30 AM - 4:30 PM