When you have a passion, sometimes it’s hard to capture it all in one chord. Thankfully, 1824, UMG’s culture marketing and creative strategy team, is giving students an insight of how to get involved in the music business.

On September 16, 2025, 11AM PT / 2PM ET, tune in on Twitch to listen to 1824’s Culture Marketing Director, Wes Davenport, and College and Strategic Partnerships Director, Michelle Locke, talk to the head of 1824 letting students ask questions and chat about the music Industry

Make sure to take this opportunity to ask questions about content creation, ideation, PR, A&R, creator partnerships, experiences, digital marketing, and all that goes on in the music business.