Researching a company is one of the most important steps when preparing for an interview. It is essential that you understand what the company does, what they value, and why you want to work for this company. Not only will this impress the recruiter, but it will also help you determine if this workplace is a good fit for you.
Here are some ways to research a company:
- Visit the company website. Here, you can look at key values, culture, projects, and the structure of the company. There is so much you can learn about the company here!
- Learn about the skills the company values. Research the job description and investigate the qualifications and skills that are important to the company and how it relates to you.Utilize social media. LinkedIn and Handshake are great sources of company news, connecting with people who work there, and learning about other projects, values, and initiatives. Instagram and Facebook are also great sources as well.
- Explore other employee sites such as Glassdoor and Indeed. These sites are great resources to research the company; it provides current news, positions, people, and values of the company. You may even find some potential interview questions, too.
- Research the general industry and field of the company, what it does and how, who their competitors are, and what appeals to you.
- Talk to a recruiter or someone who works there. It’s a great idea to get in touch with someone who works at the company, whether that is a recruiter at the career fair or reaching out to a professional on LinkedIn.
- Finally, good old Google is also another good resource to learn about the company and find news articles and statistics.
Researching the company is important to understand why you want to work there, and it will show the interviewers your genuine drive and reason to work at the company. It is a good idea to know what you are getting into before the interview so you can feel prepared!
